| | An open letter to the UK diamond jewellery industry
From 1 February 2004, you could enjoy free access to an exciting new marketing web site launched by the DTC.
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We are convinced this site called DTC.biz will help you to sell more diamonds, more profitably. It carries a wealth of diamond marketing ideas and techniques to drive your business success, as well as the latest industry news as it breaks.
www.DTC.biz is password-protected
So you must register
Following the instructions on http://www.dtc.biz |
As soon as your registration has been processed, you will have access to: - Campaigns and promotions offered exclusively on-line
- On-line ordering of point-of-sale, photos, ad creative and other marketing materials
- DTC consumer and trade research, global as well as for the UK.
- An electronic news service - the latest diamond and marketing as it breaks from over 8,000
sources globally including all the mainstream publications.
- DTC's database of best practice in diamond merchandising and selling
- Detailed and compelling case studies from successful businesses taken from the jewellery
and luxury goods industries.
DTC.biz is not simply about today's sales; it's about future growth and closing the gap on our competitors.
There is a huge opportunity for you! Although our industry has lost ground in recent years to luxury goods spend (not least foreign travel), we are confident that with the right investment in the right tools and campaigns, there is enormous potential for competitiveness and profitability in the diamond business. Tap into this potential by accessing DTC.biz now.
Anne-Marie Reeves Diamond Promotion Service Manager
For further information please write to:
The Diamond Trading Company (DTC)
17 Charterhouse Street, London UK EC1N 6RA
Telephone +44 (0) 20 7404 4444
The Diamond Trading Company Limited (DTC)
is a De Beers Group Company
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